Lovinah Supernatural Skincare is a true celebration of sacred beauty and healing herbal tradition of Africa. Our Supernatural Skincare is inspired by ancient African beauty secrets and centuries old traditional African botanical remedies used to treat skin problems with a twist of modern technology. Lovinah offers a range of plant-powered next level luxury high-performance and multi-functional products that are designed to look after and address hormonal challenges, premature aging and visibly improve complexion.
Each product is rich in beautiful history and slow crafted in micro batches with potent botanicals used several centuries ago in Africa for both skincare and medicinal purposes, then infused with clinically proven bio-active ingredients to help awaken, nourish, moisturize, soothe, energize and flood the skin with high supernatural radiance. Each product tells a story and we personally source the best botanicals, extracts, clay and oils from the regions where the very best plants are found   

Behind The Brand

Joy Ekhator is the founder of Lovinah and growing up in a traditional African home in her native Nigeria, she experienced the healing powers of mother nature through her grandmother who was an herbalist, traditional doctor, bone setter and midwife. It was through the ancient African knowledge of plants that had been passed down through to her, that she was able to heal her own skin conditions after having three children in three years, while working fulltime as a computer programmer which caused hormonal imbalance, that resulted in weight gain and cystic acne.
Joy created LOVINAH to show a modern representation of Ancient African Beauty secrets passed down from generations to generations. Joy's background is in medicine and computer science. She developed her love for plants by watching her grandmother administer herbs for different ailments. Her interest in the connection between the mind, body and soul, bring LOVINAH users a well-balanced experience, and an opportunity to experience her personal knowledge of ancient African beauty rituals

Meet Joy, Founder and Herbalist

LOVINAH is my passion and I am always amazed by the healing power of plants and gemstones. I started LOVINAH from a need to help my children and I, after going through three back to back pregnancies, working full time as a computer programmer / project manager, my hormones were all over the place for my already acne prone skin. I developed very painful cystic acne and tried everything, but nothing worked. Also my children had very problematic skin. After visiting so many doctors, the turning point was when my youngest son got prescribed steroids . I refused to put him on steriods and decided to visit mother nature for her healing powers. I have no regrets, because mother nature healed my children and I with her supernatural powers.

LOVINAH is a powerful union of ancient African beauty rituals using traditional herbs, exotic oils and extracts, perfected by modern technology to give your skin a supernatural glow, while honoring your divine beauty and reconnecting you to mother earth.


Ancient African Adventure

Joy personally sources the best in luxury botanicals, extracts, clay and oils for Lovinah Skincare. There's an array of beautiful story and adventurous tradition behind every LOVINAH ingredient. Joy is fascinated with the origin of her ingredients and works diligently to source them directly from the historical areas in which they grow to enable LOVINAH users to embrace and relate to each product. Rich in beautiful history, precious oils, lush rain forest ingredients, LOVINAH has stood the test of time from generations to generations, from Egypt Blue Lotus, to Nigeria's Black Soap and South African's rooibos tea to Uganda Shea Nilotica. LOVINAH’s black soap have taken a step back into history, creatively revamping ancient beauty ritual


Natural Extravagant

LOVINAH’s natural extravagance will bring joy, love, peace and tranquility that can be tapped into anywhere, anytime, in a world so filled with chaos, LOVINAH's ancient beauty secrets will satisfy your mind, body and soul.



Our mission is to continue making gentle, yet effective luxurious beauty ritual treatments for the modern-day woman.  Like the African Black soap, most of the beauty secrets were passed down from many generations. At Lovinah Supernatural Skincare, we strongly believe in beauty from the inside out. We place very high value on our soothing Sacred Beauty Ritual starting with healthy herbal teas and the overall process of taking good care of your skin.



Ethically sourced, fair trade and many certified organic ingredients, cold-pressed oils, botanicals, herbs, plant based waxes (non GMO) and eco friendly packaging.



Parabens, phtalates, sulfates, fillers, gluten, animal testing, mineral oils, petroleum.