Behind The Brand
Meet Joy, Founder and Herbalist
LOVINAH is my passion and I am always amazed by the healing power of plants and gemstones. I started LOVINAH from a need to help my children and I, after going through three back to back pregnancies, working full time as a computer programmer / project manager, my hormones were all over the place for my already acne prone skin. I developed very painful cystic acne and tried everything, but nothing worked. Also my children had very problematic skin. After visiting so many doctors, the turning point was when my youngest son got prescribed steroids . I refused to put him on steriods and decided to visit mother nature for her healing powers. I have no regrets, because mother nature healed my children and I with her supernatural powers.
LOVINAH is a powerful union of ancient African beauty rituals using traditional herbs, exotic oils and extracts, perfected by modern technology to give your skin a supernatural glow, while honoring your divine beauty and reconnecting you to mother earth.
Ancient African Adventure
Joy personally sources the best in luxury botanicals, extracts, clay and oils for Lovinah Skincare. There's an array of beautiful story and adventurous tradition behind every LOVINAH ingredient. Joy is fascinated with the origin of her ingredients and works diligently to source them directly from the historical areas in which they grow to enable LOVINAH users to embrace and relate to each product. Rich in beautiful history, precious oils, lush rain forest ingredients, LOVINAH has stood the test of time from generations to generations, from Egypt Blue Lotus, to Nigeria's Black Soap and South African's rooibos tea to Uganda Shea Nilotica. LOVINAH’s black soap have taken a step back into history, creatively revamping ancient beauty ritual
LOVINAH’s natural extravagance will bring joy, love, peace and tranquility that can be tapped into anywhere, anytime, in a world so filled with chaos, LOVINAH's ancient beauty secrets will satisfy your mind, body and soul.
Our mission is to continue making gentle, yet effective luxurious beauty ritual treatments for the modern-day woman. Like the African Black soap, most of the beauty secrets were passed down from many generations. At Lovinah Supernatural Skincare, we strongly believe in beauty from the inside out. We place very high value on our soothing Sacred Beauty Ritual starting with healthy herbal teas and the overall process of taking good care of your skin.
OUR PRODUCTS ARE CREATED WITH:
Ethically sourced, fair trade and many certified organic ingredients, cold-pressed oils, botanicals, herbs, plant based waxes (non GMO) and eco friendly packaging.
Parabens, phtalates, sulfates, fillers, gluten, animal testing, mineral oils, petroleum.